Do you realise that if you're green you're growing and if you're ripe you're rotten? So says Winston Marsh, Business Marketing Guru in his recent newsletter. Here's and excerpt from it ... "Over the last week or so I have been presenting a series of seminars for MYOB throughout New Zealand and I have made an amazing discovery. Most people would rather service their car than service their brain! Now what do I mean by this? Well, quite simply, nobody gives a second thought to putting their car in ...
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Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1220 including guidelines and resource box. Robert A. Kelly © 2004. If I Were Coaching You' If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way. Use the fundamental premise of public relations to ...
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Copyright 2005 Attractioneering Myth 1: Marketing is a cost, not an investment When you spend time and money randomly on marketing, then it probably is an expense because you're not generating a return on the resources invested in it. Many people make the mistake of emulating the marketing tactics of large companies (such as image advertising) that just don't produce good returns for small businesses. The fact of the matter is that small businesses have to produce BETTER marketing than ...
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Can Self-Coaching Really Help Your Bottom Line? The other day I found myself watching one of those ubiquitous makeover programmes. The presenter's brief was to transform an entire street. In her pitch to the residents, she evangelised about the effect the conversion would have: not only would it make the environment look better, it would be less prone to vandalism, and, in addition, it would also lift house prices. Considering how disparate the neighbours were, the presenter ...
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Business owners of long standing know the cardinal rule 'take care of your existing customers first'. Today especially we see business owners looking constantly for the new customer. Hey, did you forget the customers you have. All of us want our businesses to grow. However, after a number of years, depending on your business, you might reach a point where your business starts to taper off. You find you are not getting any new clients. Before you throw in the towel, realize that you still have ...
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There are many objectives a business coach may be tasked with but perhaps at the end of each objective, the overriding desired results are improvement and growth. Growth on many different levels for the individual receiving the business coaching and ultimately growth and improvement for the business the individual is either a part of or in charge of. For a working relationship to be successful, a business coach naturally needs to work very closely and trustingly with his or her ...
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Imagine being supported in your business by a team that were reliable, competent, communicated effectively with clients and colleagues, had heaps of initiative and a great attitude. No, this is not a pipe dream. It can happen for you. However it takes an investment of time and energy on your part to create a strong, supportive and valuable team'It doesn't happen by osmosis. In many of my public workshops on How to Have Less Mess, Less Stress and More Success we often have disgruntled ...
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/p> One of the distinctions that sets coaching apart from other types of consulting is that coaching specifically addresses the client's sense of who they are in the world, and helps the client make life choices that are aligned with their personal values. In my opinion, there tends to be a split in the psyche of America between personal and career development. If you look in the index of your local telephone company's Yellow Pages ' you can easily find "Business Services" and ...
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Top Seven Reasons to Publicize your Business with Articles Judy Cullins ©2005 All Rights Reserved. Do you want to be #1-10 on Google and other search engines? Do you want quadruple your Web sales in five months? Promote your business to the top with these 7 reasons to write and submit how-to articles. 1. Reach 10,000 to 150,000 targeted potential customers or clients every week Online that translates to increased sales. These people sign up for the no-spam ezines that you submit your articles ...
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How do you feel about outsourcing jobs? Whether for it or against it, most people I speak to have fairly strong feelings about its use. Some hope that regulations or changes to the tax codes will stop businesses from using it. They hope to see fewer local jobs lost as a a result. Others see it as the only way to compete in a global economy and save their enterprise. I believe it is going to become increasingly more prevalent. Further, it's going to take the jobs from many people who have so far ...
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Where are you on the life satisfaction scale? Are you feeling that you have finally arrived at the destiny you have been working so hard for all of your life? Do you feel like you are energetically pursuing your calling and God's plan for your life? Or are you more in the camp that things are going okay on a day to day basis? Neither passion or peace have come knocking in a while. Now that you think about it, more accurately you are just getting by! To get a true feel for where you are in your ...
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When it comes to increasing the return on your investment in your company, most business owners think of getting increased value through investments in new computer systems, or more sophisticated warehousing equipment, or a larger facility. Yet, in today's business climate, it is the company's employees more than anything else that represent the single biggest investment that a business owner will make. That's why effective performance incentive programs are so important. Properly designed ...
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Every training program should be examined for cost effectiveness; that is, the value of the program to the cost of implementing that program. The 8-Step Coaching Model taught by CMOE is no exception. The following story is an example of how one manager determined the worth of the program. A National Sales Manager, Jim, contacted me to discuss a problem with one of his field reps, Fred, who lived in another part of the country. Fred's performance had been seriously declining and, despite Jim's ...
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WEEKLY WISDOM NEWSLETTER Vocalized goals + Action=Realized Dreams December 10, 2003 Do you have a dream? Is there something you want to do, to achieve, or to complete? How close are you? How many people have you told about it? Do you have a written plan on how to get there? And the most important question ' Are you taking action? This much is absolutely true: If you never vocalize your dreams, and you never come up with even the most rudimentary plan on achieving them; and if you never take ...
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I know at first glance this sounds obvious, but it may be worth it for you to think about your prices. At least just for a moment. How did you decide on your current pricing? Did you conduct market research to understand what prospects would pay? Or did you compare yourself to your competitors and base your price on that? Or was it a crapshoot, and random shot in the dark? These are the ways most people do it, and they are all wrong. Because the price you set for your products and services is ...
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As they say, getting there stopped being half the fun when airplanes were invented. If you travel a lot, here are some tips to make it more palatable. 1.Go ahead and pay to join something like AA's Admirals Club. With it you'll get assistance with reservations, seat selection and boarding pass issuance; a quite place to wait and work; complimentary snacks and beverages; private bar at most locations, and showers at some. At around $450/yr. for one person, it could be well worth it. 2.Use ...
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Life is perfect. If you have read these articles long enough, you have seen this written in several different forms and ways. There is even a series on it in one of my ebooks. Life is perfect is a way of living for me. If I understand that I have the ability to create my life by the actions I take, then I understand that both the life I live today and the life I will live tomorrow is perfect in that sense. Except when it is not. Last week we had the flu bug. (Actually, the little sucker ...
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It is perfectly OK to say, "No." You have permission. Many people do not like to disappoint others by saying, "No." They will tend to acquiesce even when overloaded. Sometimes those with the need to please will agree to do something when it is not in their best interest just to be accommodating. Saying yes when we want or need to say no is a way to put others first. Indeed we don't want to hurt others' feelings, however we hurt our own when we overload ourselves and say yes to tasks that ...
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Not making a choice is a choice. Letting things happen by default is a choice. If we choose to give up our right to make a choice - we have made a choice. We always have choices, even if we do not like the ones available. Not liking a choice does not mean we do not have a choice. We are constantly presented with choices. Every day we make hundreds of them, some small, some large, and some life changing. Each choice that we make shapes our lives and determines what other choices will be ...
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I remember sitting in my cousin's kitchen a few years ago, watching as she prepared a brisket for Sunday dinner. It was the first time she was going to cook the meal on her own as the torch was being passed down from her mother.The first thing my cousin did after removing the meat from the wrapping was to chop off each of the ends before placing it in the pan.My aunt, her mother, looked at her in shock and said, "What in the world did you do that for?"My cousin looked confused and replied, "But ...
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Today, business coaching has become an integral part of many businesses and it can be a great helping-hand to achieve business objectives and goals. But, to achieve success, choosing the right business coach is also very important. An experienced and skilled business coach can help you greatly converting your strong work effort into much better results. Before hiring a business coach, the very first thing you need to do is that think about what are the business objectives you want to achieve by ...
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Aren't you tired of sitting around waiting for something to finally happen? I just got off the phone talking with my friend James. We spoke about how his business was doing, and I asked what he planned on earning this year. His response surprised me: 'Making money's not my focus now. I don't really think this is the right time--I'm planning to just hold on until things get better.' James is usually pretty optimistic and 'survival' is not part of his normal vocabulary, so I started wondering ...
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When an evil spirit goes out of the person, it travels over dry country looking for a place to rest. If it can't find one, it says to itself 'I will go back to my house which is clean and all fixed up'. Then it goes out and brings seven other spirits even worse than itself and they come and live there. So when it is all over, that person is in worse shape than at the beginning. - Matthew: 12: 43-45 If you have read this verse before, what was your understanding? Well, let me tell you mine. I ...
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In the first part of this series we looked at the effect prices have on profits. A change to the upside can have a wonderful effect on profits while reckless discounting and careless price reductions will surely have a disastrous one. If you don't fully understand the implications, or haven't read Part 1, go back and do so now. (http://www.paullemberg.com/higher-part1.html) By now you may be asking yourself, "What should my prices be?" Before you go start changing prices, you need to clarify a ...
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Are you planning your business or are you planning your growth? If you are like many high-performing business people, you have an annual ritual to set your plans for the coming twelve months. Some people do it in December, others at weird, miscellaneous times of the year, but most -- me included -- tend to do it the beginning part of the New Year. It doesn't matter exactly when you do this, but it is important you do it sometime soon. It has been said all the way back to the time of the ...
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I have a friend named Gene, a serial entrepreneur who currently runs a software business. Like many people, last year was a tough one for his company. They survived largely by providing add-on services to existing customers - a decent response to difficult circumstances. They even grew revenues a bit. But here's something else that happened: They got comfortable. They decided they could exist on their base of customers, and then they "realized" there would be no new ones. Is that bad? Isn't ...
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Do I need a coach to help me get where I want to be? by Allan Katz What do you mean by coaching? Coaching is an alliance two or more people have to identify, set, plan for and attain a specific goal or goals. Coaches work on any issues or challenges that seem to be standing in the way of achievement. Coaches help you identify what is working for you in your life and build those strengths. They identify what is not working or where there is room for improvement in any particular scenario ...
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LAS VEGAS ' After years in the world of business, Jeff Nott knows that the strength of any region is built on the businesses within. When he found ActionCOACH, he knew he found a company he could partner with to bring prosperity and balance to his community. ActionCOACH is the world's leader in business and executive coaching. When Brad Sugars, Chairman and Founder, started the company in 1993, it was still in its nascent stages. By franchising the company in 1997, Sugars helped business ...
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One of the biggest challenges many of my clients face is having the right people. Prior to coaching I'd often hear: "if only I could find the right people my business would much more profitable" "I'd have less stress" "I spend more time managing my people than getting the work done" and more. Gary's Story Gary who runs a plumbing business has 5 staff. He was always complaining that they were lazy, didn't use their initiative and would take advantage of him. We had Gary fill in our Productivity ...
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LAS VEGAS, NV ' The unemployment rate for the U.S. may have decreased, but at 10 percent, it's still much higher than the usual nationwide average. Since the recession began, most business owners have been worrying over their financials and numbers, wondering how their business will stay afloat until the recession finally ends.The business owner community needs help, and ActionCOACH founder and Chairman Brad Sugars wants to come to their rescue. How exactly can one man come to the aid of ...
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/p> Have you been trying to start an Internet business and find yourself broke, desperate and coming to the end of your tether? Well, you're not alone. Here are samples of correspondence that I've received from folks who are in exactly that situation. " ...I have bought so many books I have lost count and am now so totally confused (and broke) about what to do I'm just about to give up." " ...I am twenty years old and entirely dependent on myself. I have no parents and I am out on my own ...
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